Hi! I’m Ayushi.

I create meaningful experiences by making data-driven decisions. Currently at McDonald’s within their Global Tech Rotational Program.

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Curbside Signage Redesign

Qualitative Research | Survey Creation | Competitive Analysis

I conducted a survey study to investigate the current curbside signage experience at McDonald’s to identify how we can standardize the CX for customers.

See Case Study

Menu Information Alignment

Data Analysis | Quantitative Research

I led a transformation to have all digital channels (mobile app, web and kiosk) be a source of truth for McDonald’s menu information to customers.

See Initiative

What does “Plain” Mean?

Research Synthesis | Survey Creation

I synthesized data from customers across 5 markets to understand what they expect when ordering a Menu item “plain” and to create more clarity for this option in our ordering interfaces.

See Case Study